Step 4 of 10 Steps to Selling Your Car : - Where to Advertise Your Car

By Philip Reed, Senior Consumer Advice Editor

Now that your car is looking great and running well, it's time to advertise it for sale. Traditionally, people advertise in newspaper classified ads. These ads can be expensive, but they get results. On-line classified ads, such as the Edmunds.com Used Vehicle Locator, are becoming increasingly popular. On-line ads are particularly effective with hard-to-find or collector cars. In most cases, on-line classifieds reach a geographically wider area of buyers.

Here are the main markets for advertising used cars:

* On-line classified ads such as those on Edmunds.com

* Daily newspaper classified ads

* Weekly "shoppers" and giveaway newspapers

* Bulletin boards at your office, a local supermarket or a college campus

* Word of mouth — tell your friends and family you have a car for sale

* Put a "For Sale" sign in the car window

Creativity is required when it comes to advertising. Think of unusual places to put ads (skywriting is probably too expensive), and you will get results.

One last word of advice about advertising: if you run an expensive classified ad, be sure you are available to take phone calls from possible buyers. Many people won't leave a message for a return call. So answer the phone — and be polite. Creating a good first impression is the first step to getting buyers to come and see the car in person.
Source : edmunds.com

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